Your analytics have
40% blind spots

1

Are your ad campaigns really profitable?

2

Do you know which channels drive revenue?

3

Can you trust your analytics?

Fix my analytics
No credit card
Setup in 15 min
Data in max 1h

Live Event Stream

1,247 events/min

The hidden cost of incomplete data

Based on analysis of 1,000+ e-commerce sites

COST/01

ad spend/

you scale campaigns that don't convert and kill ones that do. missing data means wrong decisions on every ad euro.

→ €284K lost per €1M spend
COST/02

inventory/

you overstock products nobody wants and run out of bestsellers. demand signals are 40% incomplete.

→ 40% of signals missing
COST/03

attribution/

email, social, and SEO look underperforming. you cut budgets on channels that actually drive revenue.

→ 2-3x error on key channels
COST/04

AI traffic/

AI agents research and purchase for users. you can't optimize for a sales channel you can't see.

→ 3.5% of revenue, growing 200% YoY

See the difference

BEFORE/01

client-side/

42% DATA LOSS

browser-only tracking. ad blockers, Safari ITP, and iOS privacy strip your data before it ever reaches your analytics.

FIRST-PARTY 58%
THIRD-PARTY 23%
→ missing 42% of conversions
AFTER/02

server-side/

99.9% DELIVERY

data flows through your server first. invisible to blockers, unaffected by browser limits. you see everything.

FIRST-PARTY 99.9%
THIRD-PARTY 98.7%
→ 99.9% of events delivered
WHY SERVER-SIDE

Stop losing data.
Start seeing everything.

Tracking scripts in the browser get blocked, limited, and slowed down. Move them to a server and the problems disappear.

SST/01

+40%

More data captured

Ad blockers and browser restrictions block tracking scripts. Server-side collection is invisible to them — you get the full picture.

SST/02

3-5x

Better ad performance

When Google and Meta receive accurate conversion data, their algorithms optimize your spend far more effectively.

SST/03

90 days

Cookie lifetime

Browsers limit cookies to 7 days. Server-set first-party cookies last months, so you recognize returning visitors properly.

SST/04

2x faster

Page load speed

Replace dozens of heavy browser scripts with one lightweight tag. Your site loads faster, visitors stay longer, SEO improves.

SST/05

100%

Privacy control

Every data point passes through your server first. You decide what gets shared. GDPR and CCPA compliant by design.

You're losing 40% of your browser data

Ad blockers, Safari ITP, and iOS tracking are silently killing your analytics. You never see these lost conversions.

Data you see
60%
Lost to blockers
40%

AI agents are completely invisible

Claude, GPT, Perplexity — they browse your site, compare products, even purchase. None of this appears in your analytics.

Agent traffic
3.5%
Data captured
0%

Server-side tagging recovers what's lost

Move tracking from browser to server. Bypass ad blockers, extend cookie life, and see everything.

Data recovered
94%
Still lost
6%

Real-Time Analytics Dashboard

Sessions, pageviews, bounce rate, geography, browsers — everything you need, built-in.

analytics.sprtags.com
Live
Events
24,871
+18.3%
Sessions
3,482
+12.1%
Pageviews
9,247
+15.6%
Pages / Session
2.7
+3.2%
Bounce Rate
42%
-5.1%
Session Duration
4m 12s
+22.4%

Events Over Time

Events Sessions
00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Browsers Devices OS
Chrome 1,842
Safari 621
Firefox 389
Edge 247
Mobile Safari 198
Opera 87
Countries Cities Languages
🇺🇸 United States 892
🇩🇪 Germany 421
🇮🇳 India 387
🇫🇷 France 312
🇬🇧 United Kingdom 289
🇳🇱 Netherlands 198

Your analytics, finally accurate

Guessing which campaigns work
Scaling what actually converts
Launching blind into new markets
Expanding with numbers you trust
"Are these numbers even right?"
Decisions in minutes, not meetings
Overspending on the wrong channels
Every ad dollar justified
Start seeing the full picture

Live in 1 hour. Zero Effort From You.

We handle everything. You just share access and watch your data accuracy improve.

Share GTM Access

Give us editor access to your Google Tag Manager container. That's it — no code changes, no developer needed.

  • Takes 2 minutes to share access
  • Works with existing GTM setup
  • No changes to your website code
tagmanager.google.com
Your Store GTM
GTM-XXXXXXX
Add User
admin@sprtags.com
Invite
sprtags.io/setup
Configuring...
Integrations Setup
GA
Google Analytics 4
Measurement ID connected
Connected
M
Meta Conversions API
Pixel + CAPI configured
Connected
G
Google Ads
Enhanced Conversions
Configuring

We Configure Everything

Our team sets up your server-side container, configures all your tracking tags, and connects your ad platforms — usually within 24 hours.

  • Server container on your subdomain (track.yourstore.com)
  • First-party cookies (2-year lifetime vs 7 days)
  • Meta CAPI, Google Ads, GA4, TikTok Events API

Watch Your Data Recover

Within days, you'll see more conversions appearing in your ad platforms. Better data means better optimization and lower CPAs.

  • 20-40% more conversions tracked
  • Higher match quality scores in Meta
  • Better ROAS from smarter ad optimization
Analytics Comparison
30-day report
Before
127
conversions
After
208
conversions
+64%
More data
8.7
Match score
-22%
CPA reduced

Simple, transparent pricing

Start free, scale as you grow. Only pay for what you use.

Pricing calculator

How much will you really pay? Find out instantly.

events/mo
10k 100k 1M 10M 20M

Overage is charged at $1 per 50,000 extra events via prepaid credits

Need a custom plan?

Works with your favorite tools

Server-side tracking for every major platform. Connect once, track everywhere.

Shopify
WooCommerce
Magento
BigCommerce
Podia
Kajabi
Google Ads
Meta
TikTok
Snapchat
Pinterest
LinkedIn
GA4
GTM
Klaviyo
HubSpot
WordPress
Webflow
Wix
Squarespace
Framer
Bubble
Ghost
Lovable
Next.js
FastAPI
Caddy
express
Vue.js
React Router
php
NGINX
django
Flask
Laravel
GDPR Compliant
CCPA Compliant
EU Data Hosting
99.9% Uptime SLA

Frequently Asked Questions

Everything you need to know about server-side tagging

Server-side tagging moves your website's tracking and analytics from the user's browser to your own secure server. Instead of loading tracking scripts directly on your website (which can be blocked by ad blockers), data is collected server-side and then sent to your marketing platforms. This results in more accurate data, faster websites, and better privacy compliance.

On average, e-commerce businesses lose 20-40% of their conversion data due to ad blockers, browser privacy features (like Safari's ITP), and iOS 14.5+ App Tracking Transparency. This means your Meta, Google, and TikTok ads can't optimize properly because they're not seeing all your conversions. Server-side tagging recovers most of this lost data.

Yes! Server-side tagging actually improves your GDPR compliance. Because data is processed on your server first, you have full control over what data is sent to third parties. You can strip personal data, hash identifiers, and ensure consent signals are properly respected before any data leaves your infrastructure.

Our team handles the entire setup process for you. For most e-commerce stores, we can have server-side tagging fully configured and running within 24-48 hours. You don't need any technical expertise - just provide us access to your GTM container and we'll take care of the rest.

We support all major marketing and analytics platforms including Google Analytics 4, Google Ads, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Klaviyo, and many more. For e-commerce, we integrate with Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop out of the box.

Server-Side GTM enhances your existing Google Tag Manager setup by moving tracking to the server. It works with Google Analytics, Meta, and other platforms you already use. Matomo is a complete Google Analytics replacement that gives you 100% data ownership and doesn't share data with any third parties. Choose Server-Side GTM if you want to improve your existing setup, or Matomo if you want a fully private analytics platform.

JD
MK
AS

Still have questions?

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Contact Us

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