Ad blockers kill browser data. AI agents leave no trail. SprTags reveals what you're missing — so you can finally trust your numbers.
% of your data is currently invisible. That's events/month you're making decisions without.
Based on analysis of 1,000+ e-commerce sites
Why server-side?
One change. Five problems solved.
Data flows server-to-server. Blockers never see it.
First-party cookies last 90+ days instead of 7.
One script instead of twenty. Better Core Web Vitals.
You filter what reaches Google & Meta. GDPR sorted.
Accurate conversions = smarter ad algorithms.
Tracking scripts fire directly in the visitor's browser. Multiple tags create a heavy load, get blocked by ad blockers, and are easily intercepted.
Data is sent from your website to your secure server first. Your server then processes and forwards the data to marketing tools—cleanly, quickly, and privately.
Server-side tagging isn't just a technical upgrade—it's a strategic advantage.
You control exactly what data is shared and with whom. Perfect compliance with GDPR, CCPA, and global privacy laws—without losing visibility.
Bypass ad blockers, Intelligent Tracking Prevention (ITP), and browser restrictions. Capture up to 99.9% of user interactions that would otherwise be lost.
Remove dozens of tracking scripts from your website. Improve Core Web Vitals, boost SEO rankings, and deliver a smoother user experience.
No more lost conversions
Lightning-fast processing
Full data control & governance
Ad blockers, Safari ITP, and iOS tracking are silently killing your analytics. You never see these lost conversions.
Move tracking from browser to server. Bypass ad blockers, extend cookie life, and see everything.
Claude, GPT, Perplexity — they browse your site, compare products, even purchase. None of this appears in your analytics.
8,700+ agent events per month are invisible to you.
Sessions, pageviews, bounce rate, geography, browsers — everything you need, built-in.
See exactly how much data you're recovering with server-side tracking
We handle everything. You just share access and watch your data accuracy improve.
Give us editor access to your Google Tag Manager container. That's it — no code changes, no developer needed.
Our team sets up your server-side container, configures all your tracking tags, and connects your ad platforms — usually within 24 hours.
Within days, you'll see more conversions appearing in your ad platforms. Better data means better optimization and lower CPAs.
Start free, scale as you grow. Only pay for what you use.
Overage is charged at $1 per 50,000 extra events via prepaid credits
Server-side tracking for every major platform. Connect once, track everywhere.
E-commerce Platforms
Ad Platforms & APIs
Analytics & Marketing
Everything you need to know about server-side tagging
Server-side tagging moves your website's tracking and analytics from the user's browser to your own secure server. Instead of loading tracking scripts directly on your website (which can be blocked by ad blockers), data is collected server-side and then sent to your marketing platforms. This results in more accurate data, faster websites, and better privacy compliance.
On average, e-commerce businesses lose 20-40% of their conversion data due to ad blockers, browser privacy features (like Safari's ITP), and iOS 14.5+ App Tracking Transparency. This means your Meta, Google, and TikTok ads can't optimize properly because they're not seeing all your conversions. Server-side tagging recovers most of this lost data.
Yes! Server-side tagging actually improves your GDPR compliance. Because data is processed on your server first, you have full control over what data is sent to third parties. You can strip personal data, hash identifiers, and ensure consent signals are properly respected before any data leaves your infrastructure.
Our team handles the entire setup process for you. For most e-commerce stores, we can have server-side tagging fully configured and running within 24-48 hours. You don't need any technical expertise - just provide us access to your GTM container and we'll take care of the rest.
We support all major marketing and analytics platforms including Google Analytics 4, Google Ads, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Klaviyo, and many more. For e-commerce, we integrate with Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop out of the box.
Server-Side GTM enhances your existing Google Tag Manager setup by moving tracking to the server. It works with Google Analytics, Meta, and other platforms you already use. Matomo is a complete Google Analytics replacement that gives you 100% data ownership and doesn't share data with any third parties. Choose Server-Side GTM if you want to improve your existing setup, or Matomo if you want a fully private analytics platform.
Can't find the answer you're looking for? Our team is here to help.
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