Are your ad campaigns really profitable?
Do you know which channels drive revenue?
Can you trust your analytics?
Based on analysis of 1,000+ e-commerce sites
you scale campaigns that don't convert and kill ones that do. missing data means wrong decisions on every ad euro.
you overstock products nobody wants and run out of bestsellers. demand signals are 40% incomplete.
email, social, and SEO look underperforming. you cut budgets on channels that actually drive revenue.
AI agents research and purchase for users. you can't optimize for a sales channel you can't see.
browser-only tracking. ad blockers, Safari ITP, and iOS privacy strip your data before it ever reaches your analytics.
data flows through your server first. invisible to blockers, unaffected by browser limits. you see everything.
Tracking scripts in the browser get blocked, limited, and slowed down. Move them to a server and the problems disappear.
+40%
Ad blockers and browser restrictions block tracking scripts. Server-side collection is invisible to them — you get the full picture.
3-5x
When Google and Meta receive accurate conversion data, their algorithms optimize your spend far more effectively.
90 days
Browsers limit cookies to 7 days. Server-set first-party cookies last months, so you recognize returning visitors properly.
2x faster
Replace dozens of heavy browser scripts with one lightweight tag. Your site loads faster, visitors stay longer, SEO improves.
100%
Every data point passes through your server first. You decide what gets shared. GDPR and CCPA compliant by design.
Ad blockers, Safari ITP, and iOS tracking are silently killing your analytics. You never see these lost conversions.
Claude, GPT, Perplexity — they browse your site, compare products, even purchase. None of this appears in your analytics.
Move tracking from browser to server. Bypass ad blockers, extend cookie life, and see everything.
Ad blockers, Safari ITP, and iOS tracking are silently killing your analytics. You never see these lost conversions.
Claude, GPT, Perplexity — they browse your site, compare products, even purchase. None of this appears in your analytics.
Move tracking from browser to server. Bypass ad blockers, extend cookie life, and see everything.
Sessions, pageviews, bounce rate, geography, browsers — everything you need, built-in.
We handle everything. You just share access and watch your data accuracy improve.
Give us editor access to your Google Tag Manager container. That's it — no code changes, no developer needed.
Our team sets up your server-side container, configures all your tracking tags, and connects your ad platforms — usually within 24 hours.
Within days, you'll see more conversions appearing in your ad platforms. Better data means better optimization and lower CPAs.
Start free, scale as you grow. Only pay for what you use.
Overage is charged at $1 per 50,000 extra events via prepaid credits
Server-side tracking for every major platform. Connect once, track everywhere.
Everything you need to know about server-side tagging
Server-side tagging moves your website's tracking and analytics from the user's browser to your own secure server. Instead of loading tracking scripts directly on your website (which can be blocked by ad blockers), data is collected server-side and then sent to your marketing platforms. This results in more accurate data, faster websites, and better privacy compliance.
On average, e-commerce businesses lose 20-40% of their conversion data due to ad blockers, browser privacy features (like Safari's ITP), and iOS 14.5+ App Tracking Transparency. This means your Meta, Google, and TikTok ads can't optimize properly because they're not seeing all your conversions. Server-side tagging recovers most of this lost data.
Yes! Server-side tagging actually improves your GDPR compliance. Because data is processed on your server first, you have full control over what data is sent to third parties. You can strip personal data, hash identifiers, and ensure consent signals are properly respected before any data leaves your infrastructure.
Our team handles the entire setup process for you. For most e-commerce stores, we can have server-side tagging fully configured and running within 24-48 hours. You don't need any technical expertise - just provide us access to your GTM container and we'll take care of the rest.
We support all major marketing and analytics platforms including Google Analytics 4, Google Ads, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Klaviyo, and many more. For e-commerce, we integrate with Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop out of the box.
Server-Side GTM enhances your existing Google Tag Manager setup by moving tracking to the server. It works with Google Analytics, Meta, and other platforms you already use. Matomo is a complete Google Analytics replacement that gives you 100% data ownership and doesn't share data with any third parties. Choose Server-Side GTM if you want to improve your existing setup, or Matomo if you want a fully private analytics platform.
Can't find the answer you're looking for? Our team is here to help.
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